Experiences

My experiential design approach is driven by storytelling, strategy, and innovation.

• I’ve worked with commercial brands (Netflix), global IPs (Stranger Things), and public institutions (National Museum, Singapore Tourism Board, Ministry of Social and Family Development).

• I also create original IPs from scratch, including The Bubble Tea Factory, Otah & Friends, LKY: The Experience, blending cultural narratives with playful interactivity

• My work spans aa range of experiential formats: from large-scale immersive exhibitions to pop-up activations to gamified installations and narrative-led panels.

• At the heart of it all, I craft experiences that connect emotionally, culturally, and spatially with audiences.

Feature 1

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